The CV was flawless. The interview went perfectly. They said they were excited. Then… nothing. No reply. No follow-up. Just silence.
Candidate ghosting isn’t just a trend. It’s a signal. And it’s costing businesses significantly in time, momentum, and missed opportunities.
Here’s the uncomfortable truth: in most cases, candidates aren’t disappearing because of them. They’re disappearing because of you.
The market moves quickly, and candidates move even faster. If your hiring process is slow, they’ll accept the offer that doesn’t keep them waiting.
Compress your decision timeline. A 10-day window from first interview to offer isn’t just ideal, it’s essential. Prolonged hiring cycles send a clear message: “We’re not that into you.” Nearly 80% of candidates say consistent communication influences how they perceive a company, even if they are ultimately not selected. So, communicate with care. Be responsive. Be clear. Set expectations early. Silence is the fastest way to lose trust and damage your reputation.
Also, a higher salary is a must, but alone is no longer enough. Candidates are placing increasing value on flexibility, growth opportunities, shared values, and workplace culture. Stop selling just the role. Start selling the experience. Understand what your ideal candidates care about and make sure your offer reflects it.
In a market where candidates have the power to choose, companies that stand out are the ones that don’t just attract great people, but also retain them.
Ghosting isn’t random. It’s feedback.
The real question is: Are you listening?
Marios Mouzouris
Lead Consultant, Human Resources at Cronje & Yiannas Actuaries and Consultants Ltd
The views expressed above are solely of the author and do not necessarily represent the view of Cronje & Yiannas Actuaries and Consultants Ltd
